Replica Rolex Datejust 31MM High Quality Ladies Watches
Rolex has been aware of the relationship between working environments, excellence and innovative thinking for quite some time. This is reflected in the buildings the company has built, spaces that embody the company's culture and aspirations. Since the 1960s, Rolexs new wave of offices and technical spaces have been designed to encourage and convey Replica Rolex Datejust 31MM sprime directive: overallexcellence.
With the architectural firm of Addor, Julliard Bolliger, Rolex made its mark on Geneva by erecting towers oncolumns in the industrial area of Praille-Acacias. In a unique contemporary reinterpretation of the concept of a factory, a whole series of activities ranging from the manufacture of watches and related products to marketing, after-sales service and distribution were clustered in one place. Mingling officesand manufacturing workshops in the same spatial unit, the buildings formed a complete entity, which was both complex and autonomous. The two-tower, metal-and-glass structurewas a tangible expression of concepts dear to the brand, such as precision in detail, care in assembly and technical excellence. Rolex's new headquarters quickly became aniconofmodern architecture inGeneva.
Since then, the company has commissioned buildings designed by some of the greats of architecture, including the modernist master Fumihiko Maki, who designed two Rolex buildings in Japan, and the late Michael Graves, a totemic pioneer of postmodern design, who designed the Lititz Watch Technicum in Lancaster County, Pennsylvania. More recently, Rolex supported the creation of the acclaimed Rolex Learning Center in Lausanne, Switzerland, a truly radical piece of architecture whose open plan spaces undulate like a floating landscape. Designed by Kazuyo Sejima and Ryue Nishizawa of the celebrated Japanese firm SANAA it was completed in 2010. The architects were awarded the Pritzker ArchitecturePrizein the same year.
Rolex is the exclusive Partner and Timepiece for the 16th International Architecture Exhibition of La Biennale diVenezia, the brand's third time in thisrole since 2014. The theme of the 2018 exhibition set by curators Yvonne Farrell and Shelley McNamara is FREESPACE and Rolex hasits own pavilion on site addressing this topic.
The creative connection between architecture and the design of Rolex timepieces is captured in this pavilion, constructed to celebrate the 16th edition of the International Architecture Exhibition. The pavilions flat roof andend walls give rise to a large, lightweight structure, whose long walls are formed with angular pleats of bronze, anodized metal and glass. And the inspiration for them? The uniquely fluted bezel of an Oyster Perpetual Day-Date, which has been an iconic timepiece sinceits first appearance in1945.
The pavilion interior features the work of eminent British architect Sir David Chipperfield and his Swiss protg, Simon Kretz, who spent a yearcollaborating in 2016 2017 through theRolex Mentor and ProtgArts Initiative. Architectural models, the resultof their project, are on display within forthe duration of theBiennale.
As I get older, I realise that I'vebecome less interested in the buildings and more interested in the citiesthey're in and how we design them, said Chipperfield. The power of architecture is not in a single act, but inthe way manybuildings come togetherto createthe collective environments in which we live our lives.As architects we must become bolder at reinforcing this point throughour work.